Every year, Americans spend over sixty billion dollars to try to lose weight.
That’s a crazy amount of money.
Over two thirds of the US population is obese or overweight – that’s 156 million people.
And of course a big proportion of these people are actively trying to lose weight – no-one actually wants to be fat!
What makes the market even bigger is that the typical dieter now makes 4 attempts every year to try and lose weight.
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